Fast AND Furious?

I'm just curious. Why start off with a movie called, "The Fast and The Furious" and then eight years later (after 2 sequels, ingeniously titled "2 Fast 2 Furious" and "The Fast and the Furious: Tokyo Drift") follow up with yet another movie simply called "Fast and Furious" (leaving out the "THEs". Is there really that big of a draw for another sequel or is Hollywood really that uncreative and starving for ideas? But hey, cars and driving fast is cool...right? (i think so at least, but come on)
With yet another sequel there are undoubtedly going to be some people trying some stupid things such as.......

This


Or This


Or This


Or Even This !!!


Or THIS

(okay maybe not that)

But Maybe Something Like This