Eminem and Bruno at the MTV Movie Awards

If you haven't yet heard of the "incident" which involved Eminem and Bruno (Sacha Baron Cohen's gay Austrian model character) last night at the MTV Movie Awards, check out the video HERE



Apparently the incident was actually rehearsed, and if so it was a clever ploy on MTV's part. It got the show a good amount of press and that incident alone probably got the show some extra viewers as well. It'll also probably increase the replay value of the show as well. If it was staged, Em was a good sport about the whole thing and pulled off being pissed pretty well (although I don't think it was that hard to do so). If it wasn't staged, it actually makes it even more hilarious.

Check out some more of Sacha Baron Cohen's antics:

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Also, check out the official trailer for the Bruno film, HERE